Does Your LinkedIn Profile Suck?

Three-Year High for Dairy Exports

Bird Vocalization: Potential Flock Assessment




Does Your LinkedIn Profile Suck?
We all know that there is power in a well-crafted resume. However, not many people know that a kick-ass LinkedIn profile is equally, if not more, important. Now I'm not saying you should send us a shoddy excuse of a resume and focus on your LinkedIn profile instead. Just make certain both are equally detail-oriented and worth viewing. Here are a few tips to add star power to your boring LinkedIn profile.

Make the Right First Impression
Your picture and headline are the first things that you should work on. I would recommend a professional-looking photo instead of a selfie. Your face should take up at least 70% of the photo.

The next thing people will see when they click on your profile is your headline. Use this to give people a clear and concise summary of you. It should include the name of your company, your job title, and any keywords you want to be known for in your niche/industry.
Did you know that you can customize your LinkedIn URL? Make sure you keep it short and sweet so that it is easy to remember. You can use your name and company or just your first and last name.

Your summary isn't just a plain old summary of your education and work experience. Tell me a story! If you can't "wow" me in the first two sentences, how do you expect to impress a hiring manager? The summary should not just talk about your achievements. Say something about your personal interests, your passions, values, and even your favorite beer. Let your personal brand shine through, but make certain your summary is free from spelling and grammar errors.
What Have You Done with Your Life Thus Far?
In this section, we will focus on your experience, education, skills, and groups or affiliations. My associate, Jim Hipskind, likes to tell candidates to make their resume a diary. It should be updated regularly to include new skills, work experiences, and accomplishments you have achieved.

Does your LinkedIn profile show the skills you want to be known for? Update your Skill section regularly and have professors, colleagues, and management help you get more +s, providing you have accomplished that particular skill. Now ask yourself if your top 5 skills are related to the industry you work or plan to work in.

How does your Education section look like? Make sure all your degrees are accounted for. If you have joined or are currently part of any groups in high school or college that you feel might be relevant, please make sure to list them in the appropriate section.

Inmails Take Forever
Let's say a recruiter, very much like myself, wanted to talk to you about a job opportunity. While I could send you an Inmail, I would prefer it if I had your phone number and your personal email address. So the next step is to put your contact information on your LinkedIn profile.

You don't have to put everything there. If you're hesitant to put your phone number, I understand. At least have a personal email address listed and check it religiously.

LinkedIn is a powerful tool that can work for or against your job searches. Is your current LinkedIn profile built for a winner?

DAN SIMMONS, CPC, Sr. Recruiter
Continental Search is owned by Daniel C. Simmons, a Certified Personnel Consultant (CPC) who has been recruiting since 1991. In December 2015, Dan celebrated his 650th career placement. Dan has won more than 20 awards from Top Echelon Network, America's leading placement network, including Placer of the Year in 2009 and the prestigious Million Dollar Award. He is also a member of the National Association of Personnel Services. Dan has been a recruiter in the animal feed industry since 2002.
Dan is a student of the recruiting industry, as well as a speaker/trainer, both in-person and online, for various industry webinars. He has been a featured speaker at the Top Echelon National Convention. Dan has also been a guest speaker providing insight into career management at universities and trade associations. These include the Reciprocal Meat Conference for the American Meat Science Association in 2008 and 2009, the Washington D.C. Chapter of ARPAS (American Registry of Professional Animal Scientists) in 2008, and the animal science departments of both Penn State University and the University of Delaware.

Three-Year High for Dairy Exports
There's nowhere to go but up, at least if you're in the dairy industry. The slow-moving but steady upward trend of milk prices are welcome news to producers all over the USA. There's even better news from the USDEC, according to an article in Progressive Dairyman.

The U.S. Dairy Export Council's monthly summary report states dairy exports in the first half of this year were the most in the last three years. There is also a 24% year-over-year gain with regard to cheese exports.

Suppliers have shipped a total of 950,291 tons of milk-based products during the first half of the year. The race is led by lactose (68% of production) and closely followed by non-fat dry milk and skim milk powder (55% of production). You can view the Progressive Dairyman article here. Here is a link to the USDEC article, as well.

If you're looking for the latest dairy jobs, industry news, and updates, visit our company website. You may also follow #ContinentalSearch on Facebook and LinkedIn for fresh dairy job openings and other jobs in the animal science industry.


Rick Pascual recruits in dairy nutrition for feed companies and their suppliers across the USA. Rick joined Continental Search in January 2015 and has successfully filled a number of searches for nutritionists, sales, and sales management for leading companies.
After completing coursework and a grueling exam, Rick became a Certified Personnel Consultant (CPC) in November 2015, as well as a Professional Recruiting Consultant (PRC) by AIRS in April 2016. Visit his LinkedIn profile for more information and to stay updated with news about recent dairy trends.

Send Rick your resume at Call him at (302) 544-9288.

Bird Vocalization: Potential Flock Assessment
Did you know that bird vocalizations can help you assess the conditions of your flock? According to an article in Poultry Times, Georgia Tech Research Institute (GTRI) is exploring this as a possible way to determine conditions in growout facilities.

The research is being done to look for new early warning signs that will alert producers to potential health threats. This will enable them to respond quickly and will save considerable time, effort, and money. Dr. Wayne Daley is the project director and principal research engineer of this undertaking. He says that some of their early work with University of Georgia partners have shown them that there is a possible correlation between bird vocalization and stressors.

Temperature-related issues, respiratory illness, and other changes caused by changing environmental conditions are some of the stressors mentioned. The team has recently begun experiments at a commercial-size growout house. Here is a link to the full article.
Catch the latest poultry news on our company website! You can follow #ContinentalSearch on LinkedIn and Facebook for the freshly hatched poultry job openings or other employment opportunities in animal health and nutrition.

Trish Valenzuela specializes in recruiting for poultry feed additive companies. She has filled positions in technical support, sales, and sales management across the U.S.

Trish joined Continental Search in July 2015 and
through hard study, she passed two certification programs. She is now a Certified Personnel Consultant (CPC) and a Professional Recruiting Consultant (PRC).
Visit her LinkedIn profile to connect with her and stay updated with current poultry trends. Trish can be reached at (302) 248-8242, through LinkedIn, or at


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